About our brides

Today’s Bride is…

AFFLUENT

With an average wedding budget of nearly $26,000 locally, the bride has the financial resources to make her wedding day perfect.

EDUCATED

The bride is older and more educated than those of previous generations. She is a knowledgeable consumer with a driving desire to explore all of her options.

MOTIVATED

The bride has a fast-approaching deadline – her wedding day! She has hundreds of decisions to make and needs to buy now.

But she is also…

ELUSIVE

Brides make up only 1% of the total population, making it difficult and costly to reach her through traditional advertising.

CAUTIOUS

She wants a connection with the person she is trusting to make her wedding day perfect.

BUSY

Today’s on-the-go couples demand complete, detailed information quickly and efficiently.