With an average wedding budget of nearly $26,000 locally, the bride has the financial resources to make her wedding day perfect.
The bride is older and more educated than those of previous generations. She is a knowledgeable consumer with a driving desire to explore all of her options.
The bride has a fast-approaching deadline – her wedding day! She has hundreds of decisions to make and needs to buy now.
But she is also…
Brides make up only 1% of the total population, making it difficult and costly to reach her through traditional advertising.
She wants a connection with the person she is trusting to make her wedding day perfect.
Today’s on-the-go couples demand complete, detailed information quickly and efficiently.